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21June 2020

TUSKEGEE, Alabama– A start-up, minority-owned organic farm in Macon County is broadening its crops and client base, sustained by an enthusiastic vision to continue the region’s rich history of agricultural innovation.

Lifetime Natural Organic Farm, that includes about 25 acres of raised-bed bio-intensive natural vegetables, this year invested an additional $500,000 to increase plantings and seek new service.

The move, which brought the farm’s total capital investment to $1 million, is settling in a huge method. Life time, already a provider to Whole Foods stores in Alabama, just recently started offering to the grocery chain’s Braselton, Georgia, distribution center that serves 400 locations.


The farm likewise is now offering to Albert’s Organics, one of the biggest natural fruit and vegetables wholesale suppliers in the U.S. It likewise provides Publix shops and has started supplying Alabama schools, with orders for nearly 30,000 heads of natural lettuce for Elmore County Schools’ summer feeding program over the next 2 weeks.

Lifetime is believed to be the largest USDA-certified natural farm in Alabama, and owner Nelson Wells wishes to grow it even more, to the biggest in the Southeast.

At the very same time, he wishes to deepen its roots in Tuskegee and Macon County. Wells was drawn to the area after among his advisors invited him to Tuskegee University to watch a video about the organization’s history, its creator Booker T. Washington and the work of George Washington Carver.

Finding out more about the well-known African American researcher and innovator Carver– who established hundreds of uses for peanuts, sweet potatoes and soybeans and transformed U.S. farming practices during his tenure at Tuskegee– struck a chord with Wells and his own biracial heritage.

“That altered my heart,” he stated. “It made me want to belong of the rich history of Macon County and Tuskegee, Alabama. I’m half black and half white, and I saw how crucial it was to continue the tradition of what George Washington Carver was to the world. He was at the leading edge of modern farming.”


Wells isn’t your typical Alabama farmer. The 6-foot-6-inch California native is a vegetarian and previous web surfer who played football for the University of Southern California before he relocated to Alabama to be closer to his household.

Promoting healthy living through clean consuming has been a long-lasting enthusiasm for Wells. He and his family have actually been involved in running another organic farm in Verbena, and he and his partners courted Tuskegee for several years with their plans for a commercial natural farm.

Carver’s imprint on the area was a big draw, as was the chance to work together with farming researchers at Tuskegee University. Wells has begun building relationships with teachers and trainees.

Life time began in 2015 as a joint endeavor with the Macon County Economic Development Authority. The MCEDA offered the land, a previous hayfield bought and owned by MCEDA as a potential commercial website, as a “proof of concept” farm.

That growing season worked out, and this year, Lifetime expanded its farming location from 10 to 25 acres and fine-tuned its crop mix to match the need of its existing and targeted clients. Products consist of all kinds of bell peppers, sweet peppers, watermelon, tomatoes and leafy greens.


Across Alabama, there are 20 to 25 certified natural farms and perhaps another 100 approximately that follow organic practices however are not accredited organic, stated Don Wambles, director of Farming Promo for the Alabama Department of Agriculture and Industries.

To his knowledge, Lifetime is the biggest USDA-certified natural farm in the state, he said.

Wambles and his office helped Life time with accessing to markets and also provided direction on appropriate USDA programs.

The state provides lots of benefits for all types of farmers, he stated.

“Alabama has a terrific environment and abundant water resources to enable agriculture to be bountiful. We are a really varied state, which permits producers to select whether they want to grow organically or traditionally. We have an abundance of consumers for either production system the farmer selects and we support all farmers.

“With Life time’s dedication to grow even larger, they will be able to meet the need for locally grown natural produce while creating jobs and assisting the financial health of their neighborhood and surrounding communities,” he stated.


An organic farm isn’t a typical economic development job, however it’s one that is appropriate for rural areas, said Joe Turnham, director of the MCEDA.

“As financial designers, we’re all so programmed to head out and get commercial sites, and we should, but really seldom do we think about going out and getting a system for an ag start-up,” he stated.

Lifetime has offered brand-new tasks for 20 to 30 people in the community, and it represents new business for utilities and other regional services, Turnham said.

Another noteworthy benefit is that the type of products and processes involved in natural farming are not typical in the South, so Lifetime is assisting to forge a new growth sector.

“Our strategic plan has actually always required a farming element of economic development in Macon County,” Turnham stated. “We’re the home of George Washington Carver, and we actually wanted to have a purposeful, high-value project for that agricultural vision. This fits perfectly.”

In addition to the farm’s land, MCEDA has actually supplied in-kind services and also helped the farm’s operators make valuable connections, such as those with state farming authorities and others at Tuskegee University.

“Last year, they hit every milestone and had gorgeous crops. It wasn’t rather what purchasers desired, but they showed they might do it. This year, they are growing to satisfy the need profiles of Whole Foods and Publix,” he stated.

Turnham stated he is delighted about the farm’s development potential.

“We have a gentleman’s arrangement that when they’re actually rewarding, possibly there will be a little rent or royalty that comes back to MCEDA that we can put towards assisting the next business.”


Together with broadening its existing customer base, Life time aims to do more in promoting natural farming from its online in Macon County.

The farm is taking part in Sugary food Grown Alabama, a brand-new marketing effort by the Alabama Department of Farming and Industries to promote farmers and products across the state.

“Our objective is to have a vegetarian restaurant here in Tuskegee, and we would also like to do farming and cooking demonstrations here,” Wells said. “We want to increase the understanding of the importance of healthy consuming and its results on the mind and body.”

Beyond that, Wells wishes to continue growing ties with Tuskegee University and collaborate on research including organic farming.

“My dream is to continue the tradition of George Washington Carver and Tuskegee University that was the forefront of contemporary farming at one time,” he stated.

“This could alter the world in organics.”

(Thanks to Made in Alabama) Source:

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